Alex has spent more than 15 years helping technology companies build marketing that earns attention, drives pipeline, and scales with the business. She builds customer-first marketing systems that bring together performance, data, and storytelling to deliver qualified leads, faster pipeline, and teams that know how to grow.
Her career spans demand generation, brand, customer marketing, and go-to-market strategy across companies like AppDirect, Fastr, and Citation Canada. She’s built marketing functions from scratch, rebuilt underperforming ones, and led teams through significant organizational change without losing momentum.
At Mortgage Automator, Alex focuses on connecting the platform with private lenders and mortgage professionals through trusted industry education and demand generation.
- Years of Experience
- 15+ In B2B SaaS marketing, demand generation, and go-to-market strategy
- Education
- Pepperdine University, MBA; University of Southern California, Communication and Advertising
- Areas of Expertise
- Demand generation, Brand strategy, GTM execution, Marketing operations, Pipeline growth, Content strategy, Performance marketing, Customer marketing, Team building
Latest Insight
Private Lending ArticlesAugust 10, 2026
Bringing Construction Draws Right Into the Loan File
Manage construction and fix-and-flip budgets in one place. Discover Mortgage Automator's Draw Management feature and automated Project Health scoring.
Read MorePrivate Lending ArticlesJuly 30, 2026
Private Lending Compliance in 2026: What You Need to Know
Learn how private lenders can manage compliance, automate workflows, improve record keeping, and reduce risk with modern lending software.
Read MorePrivate Lending ArticlesJune 29, 2026
The Due Diligence Gaps Costing Private Lenders Millions
Learn how to detect mortgage fraud, entity red flags, and title issues before you fund. A practical guide for private lenders.
Read MorePrivate Lending ArticlesMay 12, 2026
Workflow Automation in LOS Without Coding: 7 Private Lending Use Cases
Discover how Mortgage Automator enables workflow automation in LOS without coding. Streamline private lending operations, reduce manual work, and scale faster.
Read MorePrivate Lending ArticlesFebruary 2, 2026
How Automation Helps Private Lenders Win Borrowers
Learn how better workflow automation helps private lenders save time, reduce delays, improve efficiency, and win more borrowers in a competitive market.
Read MorePrivate Lending ArticlesNovember 3, 2025
Building Financial Confidence for Lenders and Investors
Explore how financial confidence helps private lenders and investors make smarter decisions, reduce uncertainty, and build stronger lending relationships.
Read More
Private Lending Guides
Private Lending 101August 17, 2026
What Is a Loan Origination System? Complete Guide for Private Lenders
Learn what a LOS is, how it works, key features to look for, and how to choose the right loan origination software for your private lending business.
Read MorePrivate Lending 101August 11, 2026
Loan Origination vs. Loan Servicing: Best Practices for Managing Handoffs in the Loan Lifecycle
Learn best practices for managing handoffs between loan origination and servicing, reducing risk, and maintaining continuity throughout the loan lifecycle.
Read MorePrivate Lending 101July 20, 2026
The Loan Origination Process: Step-by-Step Guide for Lenders
Learn the complete loan origination process, including every stage from application to funding. Discover how automation helps lenders streamline workflows.
Read MorePrivate Lending 101June 8, 2026
Construction Loan Servicing 101 for Private and Hard Money Lenders
Learn how construction loan servicing works and how private lenders can streamline operations, reduce fraud risk, and manage portfolios using modern software.
Read More
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